1. Writing instruments
A pen is appreciated by all. In actuality, 89% of customers own a promo writing tool, according to the ASI. Additionally, they keep them for nine months on average. They’re also reasonably priced. Present antibacterial styluses to every customer so they can sign receipts. Additionally, bring a stash to client meetings so you can sign agreements such as sales contracts.
2. Bags
Totes are one of the best promotional products you can use if you want people to actually carry your brand name around town.
Over the course of its existence, a typical promotional bag receives 3,300 sets of eyes.
Select the $5 option, which comes to just 2/10 of a cent per impression. Your consumers will rapidly grow to love the antimicrobial PrevaGuard Grocery Tote as their go-to reusable shopping bag. Sell them or give them away for free with a purchase. Every time they shop with it, give them a discount in the future.
3. T-shirts
Giving out promotional T-shirts to clients, staff members, and others turns them into walking billboards for your company. They’re not simply an excellent means of promoting your company to a large audience (3,400 sets, on average). Almost everyone has them on. There is a crewneck or V-neck that can be used to promote a start-up, foster school pride, or give employees comfortable work-from-home apparel.
4. Drinkware
One of the best promotional products is branded drinkware. Reusable tumblers and cups are helpful, but they also save waste as compared to single-use alternatives. Taking into account that nearly half (46%) of customers think more highly of a business that offers them a promotional gift that is ecologically friendly. Use reusable alternatives like the I’m Not a Plastic Cup in favor of single-use ones. Have some available for patrons and offer one to each staff member as a token of gratitude.
5. Outerwear
In order to increase brand recognition, outerwear might be the best promotional item to use. Over the course of its existence, an average artwork receives 6,600 impressions. It’s the ideal product to showcase your company. A client favorite, a packable jacket is lightweight and convenient to carry. It also works well as a thank-you gift for clients or as an anniversary present for employees.
6. Hats
In order to increase brand recognition, outerwear might be the best promotional item to use. Over the course of its existence, an average artwork receives 6,600 impressions. It’s the ideal product to showcase your company. A client favorite, a packable jacket is lightweight and convenient to carry. It also works well as a thank-you gift for clients or as an anniversary present for employees.
7. Calendars
Even though there are many digital tools available to help with daily and monthly task tracking, there are situations where people prefer the month-at-a-glance view that paper calendars may offer. Furthermore, what other promotional product exposes your business to consumers on a daily basis throughout the year? There is a calendar for everyone, regardless of what their interests are—art, vintage automobiles, travel, or animals. Send them to your best clients, with a prearranged invitation to grab coffee. Or distribute them to staff members to aid in keeping track of their daily schedules.
8. Face masks
When it comes to attracting attention to your business, face masks rank well among promotional products, with an average of 4,235 impressions. A cozy cotton face mask will be appreciated by your audience whether you’re in the medical field or participating in a trade fair. Bonus: It’s simple to mail them to recipients before they visit.
9. USB drives
Even with the growing use of cloud storage, USB drives are still popular. Data is always available—even if there is no internet access. Plus, their small size makes USB drives easy to carry and store. And interestingly enough, 56% of consumers would prefer a USB drive over a power bank. Give your traveling salespeople a branded USB so information is always available, anywhere they go. Or hand out drives pre-loaded with company information and marketing materials to customers and prospects.
10. Desk accessories
Spring cleaning and the arrival of spring are quickly approaching. Desk accessories have a long lifespan and aid in keeping employees organized.
An average of thirteen months are spent with promotional desk items.
A desk caddy with branding might help employees keep organized. Use them in communal spaces to help maintain order, or include them in the welcome basket for new hires.
The most effective promotional items are ones that your customers will use again and again. Get lots of eyes on your brand when you choose any of these top 10 items for your next promotion.
Principal Learnings:
- 56% of consumers would prefer a USB drive over a power bank.
- 89% of consumers own a promotional writing instrument.
- The average promotional bag gets 3,300 impressions while promotional T-shirts and headwear get an average of 3,400 impressions.
- Promotional desk accessories are kept, on average, for 13 months.
- 46% of consumers think better of a company that gave them a promo product if it is environmentally friendly.
- On average, promotional outerwear gets 6,600 impressions.
