Businesses want to know what their expected Return on Investment (ROI) is before making any kind of advertising investment. We determine this using Cost Per Mille (CPM), or the cost per thousand impressions, in the case of branded umbrellas.
It can be challenging to determine the precise cost per thousand for branded umbrellas because of a variety of factors, including distribution, weather, crowd density when the umbrella is open, longevity of the umbrella, and how well the umbrella promotes the brand or organization. Due to these issues, we are unable to calculate the CPM of branded umbrellas with the same level of accuracy as, say, a Pay-per-click (PPC) or social media advertising campaign.
Let’s look at an example CPM for a branded umbrella campaign using some intelligent estimates:
So, if the cost of producing and distributing the branded umbrellas is £10,000, the CPM would be 15,000,000\1,000, which is £0.66 CPM.
The CPM of branded umbrellas generated from this example is very low and offers fantastic value compared with more traditional forms of advertising.
Comparison with Other Forms of Advertising
The average cost per thousand (CPM) of an active advertisement with Meta, the company that runs Facebook, Instagram, and Messenger, was approximately £1.39 in 2023 [source]. The CPM for streaming services like All 4 and ITV Hub is approximately £30, and the CPM for Amazon Prime is approximately £20. It is anticipated that as more and more streaming platforms and services enter the market and user numbers fluctuate in response, these numbers will become less favorable.
The cost per thousand impressions (CPM) for billboard advertising in the UK can range from approximately £5 to £20 [source]. The cost of direct mail can range from £400 to £800 [source].
Personalized umbrellas are a better option than more conventional forms of advertising. When consumers carry branded umbrellas about, they become moving billboards in the rain, providing a large deal of exposure in contrast to static billboards and TV commercials that are subject to channel switching.
Umbrellas also serve a practical purpose, ensuring repeated impressions with every use, which helps maximise brand visibility. This repeated usage contrasts with direct mail campaigns, which often end up straight in the bin unread.
Branded umbrellas provide a tangible, long-lasting promotional tool that recipients appreciate and use, extending the advertisement’s lifespan beyond a single interaction. Ultimately, branded umbrellas offer a cost-effective means to achieve sustained brand exposure, making it a more strategic investment than traditional advertising channels.
Enjoy a Low CPM with Branded Umbrellas for Your Business
If you’d like to take advantage of a fantastic ROI for your advertising cash, branded umbrellas are a great choice. Global brands trust The Umbrella Workshop to design and manufacture high-quality branded umbrellas that demand attention.
Our team of experts will work closely with you to design and create a personalised umbrella that will display your brand prominently for years. To learn more, speak to a team member by calling IN : 9811185589 Alternatively, you can email pracharbharat50@gmail.com
